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The partnership between Keurig and major coffee roasters like Starbucks has been particularly influential. Starbucks offers a variety of K-Cup blends under its own brand name, leveraging its reputation for high-quality coffee. These collaborations ensure that consumers can enjoy their favorite Starbucks flavors at home with ease. Similarly, partnerships with smaller independent roasters have helped introduce unique and innovative flavors to the market.

• Clean your coffee maker regularly to maintain optimal performance and safety. Build-up of mineral deposits or residue can affect temperature control and potentially cause malfunctions. Follow the manufacturer's instructions for cleaning and descaling to ensure your machine operates safely and efficiently.

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• Distribution channels significantly impact market share by determining product accessibility to consumers. Nespresso has an extensive distribution network spanning both online platforms and physical retail stores worldwide. The company's exclusive stores provide an immersive shopping experience that reinforces brand loyalty.