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Innovative Technology

• Secondly, broker mixers help identify new markets and customer segments for participating businesses. By exposing companies to diverse audiences during these events—attendees who might represent untapped markets—BIDs enable businesses to expand their reach more efficiently than through traditional marketing channels alone. For example

  ,a small artisanal bakery attending

  a mixer hosted by its local

  BID might discover an interest group looking

  for specialty baked goods among attendees,

  leading them

  to develop new product lines tailored

  to this niche market.

• 1 The first step in determining how many mixers to buy is estimating the number of guests attending the wedding. This includes both the wedding party and additional attendees such as family, friends, and out-of-town visitors. It's essential to consider whether the event is invite-only or if there will be open invitations. For a more accurate estimate, send out save-the-dates several months in advance and follow up with reminders closer to the date. This will give you a better idea of how many people to prepare for.

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