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The choice between these types depended largely on personal preferences regarding convenience versus customization. Pod systems won points for ease of use but lacked flexibility compared to brew-by-the-cup options that allowed for creative experimentation with different beans or blends.

• Branding Strategy

• 1 Sparkling citrus mixers like cranberry juice or pomegranate juice can add a vibrant color and extra flavor to your watermelon vodka drink. Cranberry juice pairs well with its tartness, while pomegranate juice offers a rich and sweet alternative. These mixers are not only visually appealing but also add a unique taste that complements the watermelon vodka beautifully.

• The success of Bacardi Frozen Mixers can be attributed to several factors. Firstly, their availability in both retail stores and online platforms made them easily accessible to consumers. Secondly, the marketing efforts by Bacardi played a significant role in promoting these mixers through various channels, including social media, influencer partnerships, and advertising campaigns. Thirdly, the consistent quality and taste of the mixers ensured customer satisfaction and repeat purchases. According to a study by Beverage Marketing Corporation, frozen drink mixes accounted for a significant portion of the cocktail mixer market, with Bacardi Frozen Mixers being one of the leading brands in this category.