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• The rise of social media has also influenced the mixer market in unexpected ways. Influencers and food bloggers often showcase innovative mixing techniques and recipes using high-end mixers, creating a buzz around these products. This digital phenomenon has not only increased brand visibility but also driven consumer interest in cutting-edge mixer technologies.

• Cleaning and Maintenance

• Brewing technology was a critical factor in determining the popularity of coffee makers in 2017. Single-serve machines dominated the market, with Keurig's K-Cup system being a standout choice. These machines allowed users to brew fresh coffee quickly with minimal effort, appealing to busy individuals who valued convenience above all else.