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Marketing Strategies and Consumer Engagement

• Bunn-Omatic Corporation also invests in advanced filtration systems to ensure that the water used for brewing is clean and free from impurities. This helps to further enhance the taste of the coffee by removing any unwanted flavors or odors from the water source. The combination of precision brewing technology and high-quality filtration makes these machines ideal for those who demand excellence in every cup.

• This year's Cyber Monday sale features several popular Keurig models, each with unique features to cater to different needs. The Keurig K-Elite is a standout choice, offering advanced features like temperature control and a large 60-ounce water reservoir. The Keurig K-Classic is another favorite, known for its simplicity and affordability. Additionally, the Keurig K-Elite Plus and the Keurig Rivo Touch are among the high-end models that promise a luxurious coffee experience. These models are expected to be heavily discounted during the sale.

• 1 Sales data indicate a positive trend toward Energy Star-certified coffee makers. In 2023, units sold with Energy Star certification grew by 15% compared to the previous year. This growth is attributed to consumer demand for sustainable products and government incentives promoting energy-efficient appliances.