Diesel Direct

Diesel Direct’s Employee Spotlight is a peer-to-peer recognition program that enables our team to acknowledge their coworkers that they feel exemplify our core values everyday by demonstrating qualities such as positive attitude, resourcefulness, excellent customer service, etc.

Shannon Trahon is an all-around team player. Her willingness to do any job to support our customers, sales department, and employees speaks volume as to who she is as a person. Shannon shows up with unmatched team spirit and a positive attitude every single day. She has exceptional dedication to making sure each customer call is given the attention it deserves by providing the optimal Diesel Direct experience. Anyone who has spent time getting to know Shannon can attest that she is nothing short of cheerful, hardworking and exceptionally reliable.

What is your role in the company?

Administrative Coordinator – I’m part of the Admin Support Team. In addition, I help with a variety of projects lead by different departments and assist our Executive Team.

How long have you worked at Diesel Direct?

A year and a half.

What does a typical work day look like for you?

There is no truly typical day. My role, while it has some repeated daily tasks, is more project-driven, so it’s interesting to gain exposure to what each team does. However, to describe what a typical day would look like: I check my email boxes first and handle anything urgent first. Next, I’ll look at leads that have come in overnight and make sure they are assigned. I answer inbound Customer Service calls, and sales emails, throughout the day and put focus on other projects that other teams or executives need support with.

What is your favorite part about working at Diesel Direct?

I love that I can go into work and not live the same day over and over again. Yes, I have a lot of daily tasks and responsibilities, but on top of those I am constantly learning and being challenged. I also love the team that I work with- I feel that I am given a lot of trust and am allowed to be independent, which only makes me want to work harder. I also know that if I ever need help with anything they are either a phone call, email, or (6 feet) away.

What is an obstacle that you had to overcome at work?

I would say that the biggest obstacle that I’ve had to overcome was learning to balance. Balance is seriously everything. I have honestly always thrived while having multiple tasks at once. It’s just balancing those tasks that can sometimes be difficult. I’ve had to learn not to stress- and realize that not everything is going to be done in .0001 seconds.

Tell us a fun fact about yourself!

I like to hang out with my friends, read, yoga, boxing. I like to work. I like shopping. Being outdoors, hiking. Enjoy a lot of recreational activities.

As the winter months bring an Arctic chill, the two most concerning elements that your fuel faces are moisture contamination and potential gelling.

Water exists in diesel. Per ASTM D975, the Standard Specification for Diesel Fuel, it can contain an upwards of 500 parts per million (PPM), and water contamination can potentially occur when your fuel system or fuel storage tanks are not kept dry.  Since water freezes at 32 degrees Fahrenheit, any moisture in the fuel system is at risk to freeze, resulting in clogged fuel filters and frozen fuel lines. Trucks ultimately lose power, stall and even prevent start-ups. It is paramount for fleet owner operators to maintain a maintenance schedule that would help combat moisture and keep the system dry. This includes:

  • Emptying water separators
  • Draining saddle tanks
  • Fastening fuel caps securely

Another side effect from Arctic conditions is potential fuel gelling, which is when the paraffin wax in diesel fuel solidifies together and separates from the product. The fuel becomes cloudy in appearance when otherwise it would appear clear.  This occurrence is referred to as the fuel’s cloud point. As the cold weather conditions worsen, the wax gels together, potentially clogging fuel filters and resulting in failure to perform.

Each type of fuel has its own cloud point – and fuel can be seasonally adjusted to increase operability at lower temperatures.  It is important for the fleet owner/operator to understand that not all fuel is equal. To understanding fuel’s winter operability point can help keeps trucks running.

How can a fleet owner combat gelling?

  • Understand what your fuel’s winter operability looks like.
  • Ensure your fuel’s operability temperature is aligned with your demographic based needs. Ex, if your trucks are garaged in Boston and you are driving to VT the Boston’s fuel operability might not get the job done in VT.
  • Keep the system dry. See above on how to combat moisture.
  • Utilize Diesel Direct’s proprietary additive formulations designed to help prevent gelling.

Diesel Direct proactively adjusts their fuel based on the climate and location when delivering products. We help protect our customers by sourcing fuel supply that contains proprietary winter additive and or kerosene blends – whatever the conditions are calling for, we will deliver.

Contact our fuel professionals today to discuss how we can help improve your fuel buying strategies, winter operability program and gives you the edge you deserve.

Diesel Direct truck ready to deliver winter optimized fuelThe winter months can cause significant levels of stress for fleet owners.  To help relieve some of that stress, there are ways to prepare for harsh winter weather which may include snow, freezing rain, sleet, and extreme cold/wind chill.

The first step is to get familiar with the Winter Weather Warnings, Watches and Advisories the National Weather Service uses when talking about upcoming weather events. The three key terms are:

Warnings: Take Action: Warnings are issued when winter precipitation could lead to a threat to life or property is expected. A warning is the most serious of the winter weather messages and indicates that action should be taken immediately to get ready for the storm. At this level, a winter storm will most likely impact your area and action needs to be taken to ensure safety.

Watches: Be Prepared: Watches are issued when significant water precipitation is possible in the 24 to 48 hours. A watch does not mean it’s a sure thing but is designed to alert you to the fact that hazardous winter weather could occur. At this level, there is potential for severe winter weather so one should be prepared.

Advisories: Be Aware: Advisories are issued for winter precipitation that is not expected to produce significant risks to life and/or property, but that could still impact travel or other activities. At this level, one should be aware of the winter weather conditions.

Definitions source: National Weather Service Winter Weather Definitions

What do these terms mean for preparing my fleet and tanks?

When an advisory is issued, Diesel Direct recommends performing routine maintenance by checking:

  • fuel storage tanks and performing maintenance to remove any water
  • pump filters and cleaning strainers so they’re free from debris/sediment
  • truck saddle tanks for water and drain if necessary
  • inline fuel filters and replace if necessary
  • drain inline fuel/water separators

When a watch is issued, Diesel Direct recommends:

  • making sure all fuel tanks are full
  • treating fuel with additives to help prevent fuel-related issues
  • having emergency fuel treatment additives in inventory as a preventative measure

When a warning is issued, you should be ready to weather the storm.

How can Diesel Direct help?

While we do not have the ability to stop a winter storm from happening, we can help you to get prepared. Diesel Direct offers supply and delivery 24/7, 365 days a year. Our fleet of customized trucks and transports are always ready to serve you with the most efficient diesel fuel delivery, mobile fleet fueling, and the highest quality fuel. Additionally, we offer products that can help prepare you for these winter months:

RoadChamp® : our proprietary premium diesel fuel that is adjusted to improve your fuel’s winter operability. This helps maximize cold weather protection while reducing dependency on kerosene blending. In addition, our de-icer helps to prevent icing throughout the fuel system safely using a jet fuel type deicer loaded at 4x the protection.

Winter’z Edge® : both a powerful, and versatile, diesel fuel emergency treatment, this can help melt frozen fuel filters, and restore fuel to liquid state.

Fuel’z Edge™ : our proprietary formula that is designed to clean, stabilize, and provide cold weather protection for diesel fuel stored in generator tanks and fuel tanks of all sizes ranging from large bulk tanks to small skid tanks.

In addition to our products, we also offer Business Continuity Programs options that can help our customers keep their business in business during these most severe winter conditions. Find out more on how our programs can ensure you have the fuel that you need. Remember that it is always better to be prepared.

As the year comes to an end, now is the time to look back and reflect on the past 12 months. Here are some key highlights of Diesel Direct’s 2020:

Global Pandemic

It has been an unprecedented year that  sometimes was met with unforeseen challenges. We are very proud that Diesel Direct was able to ensure the safety of our employees, customers, and visitors, by following  processes and guidelines that were set forth by our governing bodies, our Business Continuity plans and our internal Safety Team.

As an essential business, we remained available 24/7 to assist with any fueling needs. That means that in times of emergencies, people could continue to count on Diesel Direct to be there. Our real-time cloud-based technology, both on our trucks and in our back office, ensured that business could continue be conducted, whether in our offices or in home offices for those who needed to be quarantined  You could still get your fuel, when and where you need it, and all transactions were and still are securely available on our Fuel Intelligence Customer Experience Portal, accessible from anywhere.

As a company, we were able to adapt to the nature of this year and were able to provide accommodations for our at-risk personnel by offering work flexibility. There are always open communications within our teams and offices on how we must follow the CDC’s guidelines to remain open. We had zero layoffs that were related to the coronavirus pandemic, as a matter of fact, we were even able to welcome new team members.


This year we expanded our operations to a new facility in Providence, Rhode Island which will enable the addition of more resources to support the strong and growing customer base in RI, and Southern MA.  We continued to grow our Certified Partner Network, and was proud to enroll many new fuel delivery vendors into our family during the year.  Our geographical reach has ever been wider, and thanks to our certified partners, we continue to ensure an honest gallon, quick turnaround of invoices and an industry leading portal for fuel management.

As we continue to grow, we are always seeking the best, most capable people to join our team which is why Diesel Direct is committed to hiring military.

Giving Back

We recognize that we are in a fortunate position and want to continue to make a social impact on our community at large. With the collective efforts of all our employees, this year we have contributed to a number of community efforts, among those are:

  • Funded new jerseys for the Dennis Yarmouth Youth football organizations.
  • Became a National Donor for the Marine’s Toys for Tots organization.
  • Donated to the Jimmy Fund, and various other charities.
  • Held both a toy drive, as well as a food drive for our local Toys for Tots and the Greater Boston Food bank.


Diesel Direct is very grateful to our customers for entrusting us to provide them with the sense of security that we can deliver reliable fuel services 24/7, 365 days a year. We would also like to take the opportunity to thank each of our employees for their hard work, commitment and invaluable contributions to this company. Despite the challenges that this year has brought, it was with the help of our team that allowed our business to reach its full potential.

Diesel Direct recognizes the sacrifices of the men and women who serve our country and are greatly appreciative of their service. We understand the great deal of experiences and valuable skillsets that our Veterans and current members of the National Guard and Reserve can bring to our company which is why we are committed to providing them with job opportunities.

We are always seeking for the best, most capable people to join our Diesel Direct Team. There are certain qualities that we look for in a candidate when we’re hiring, such as having the ability to follow time schedules, attention to detail, commitment to their tasks, and punctuality. Military members often have those qualities and much more.

As part of our military hiring initiative, current and former military members will be able to benefit from the following:

  • Company Paid CDL-Training. We will pay for the licensing fee to get your commercial driver’s license, as well as the endorsements needed to get you started in your career as a CDL driver.
  • Training. CDL drivers are paid while they are trained by our experienced team.
  • Military Service Pay. When you have obligations such as drill weekends, we want to eliminate the stress of having to take time off work. In fact, we will even pay for you to attend drill.

We want to foster a military-friendly culture here at Diesel Direct that can help improve the economic opportunity for Veterans. Don’t wait, apply today!

Diesel Direct, the nation’s largest on-site mobile fueling company is excited to announce the opening of their new location in Providence, RI. This 25,000 square-foot facility will employ more than 30 employees and be a central hub for their truck maintenance facilities in RI and South Eastern Massachusetts. Diesel Direct is excited to open our Providence branch and become a larger part of the Providence community. They are looking forward to continuing to expand their industry leading service to customers in this region.

We are very excited about opening this new location in Providence. This space will accommodate our current growth and allow for space to support future growth,“ said William McNamara, CEO of Diesel Direct. “We look forward to adding new team members and providing an enhanced customer experience with our industry leading client focused technology and solutions.”

This move will enable the addition of more resources to support the strong and growing customer base in RI and Southern MA.

Diesel Direct is ready to provide fleet fueling services, marine fuel services, generator refueling service, construction equipment site support, storage tanks and commercial heating oil services for customers. To learn more about the services Diesel Direct offers, please visit www.dieseldirect.com or call 888-900-7787 to speak with a Fuel Professional about your needs.

As the world health community continues to monitor closely the emergence of the Coronavirus, we want to assure you that Diesel Direct is also monitoring the status on a nationwide basis and updating our safety and health processes and communications as the situation continues to develop.

To minimize risk to our employees, customers, visitors, and any others, our Business Continuity and Safety Team has set forth the following processes and guidelines, following recommendations from local, state and federal government authorities:

  • Each of our 4 Regional Headquarters are in contact with those authorities and are following local and regional briefings
  • Our 4 Regional Headquarters are following safety and health guidelines including disinfecting all areas and promoting safe distance workspaces, as well as providing every individual with hand sanitizing solution
  • Each of our 50+ branches are following the same health guidelines
  • Adherence to all travel restrictions and states of emergency declarations
  • Advising office workers to stay home if they are ill, and contact their doctor if they feel they have virus symptoms
  • Our Business Continuity program includes the availability of additional drivers, supervisors, and trucks to locations in the event of an outbreak in a particular area

Diesel Direct’s national network of delivery branches, supply locations, and partners have always ensured we can serve you and we will continue to do so through this event. Our real-time cloud-based technology both on our trucks and in our back office ensures that business can be conducted, you get your fuel when and where you want it, and all transactions are securely available on our Fuel Intelligence portal, which can be accessed from anywhere.

Our Diesel Direct Experience Team is always available to you 7-24-365 to assist you with questions regarding our safety and business continuity practices.

Fuel storage tanks are a great option for many different types of businesses.  When you have fully fueled backup storage tanks in place, you have one less worry.  It’s just like storing peace of mind!

Fuel storage tanks are durable, portable and feature double-wall frames that protect from external damage and internal containment.  They have built-in pumps and meters, 110% containment capacity and range in size from 500 to 10,000 gallons.  Tanks come in a variety of shapes and sizes to best meet the needs of your short- or long-term projects.

Practical uses of fuel storage tanks include:

  • Job Site Fuel Storage
  • Disaster Recovery Fuel to power generators
  • Fueling equipment and vehicles between regularly scheduled deliveries


Other companies are using fuel storage tanks to manage their fueling needs.  Here are some examples of how:

– – A shipping company uses our mobile cube at an airport to fuel ground support equipment.

– – A small distribution company utilizes an on-site cube to save time and money by not sending their trucks to a retail fuel island.

– – A global diversified company utilizes our multi-compartment 12,000-gallon cube to fuel vehicles and assets at a temporary facility, while their own fuel island is being remodeled.

– – A multi-department first responder organization uses 500-gallon fuel cubes dispersed in an area to assist with firefighting.

– – A construction company uses fuel cubes for their on-site jobs to fill equipment.

– – A distribution company utilizes a 500-gallon cube to offset the on-site fleet fueling operations by Diesel Direct for trucks that are not present at the time of on-site fueling.


Find out about how fuel storage tanks might help your business benefit from extra storage: dieseldirect.com/fuel-storage-tanks/

On behalf of Shipley Energy and Diesel Direct, we are pleased to announce your fuel and DEF delivery services will be transitioned to Diesel Direct.  At Shipley Energy, the process to find a partner that could provide the same level of products and services you have been accustomed to with Shipley over the years was done with great care.   In Diesel Direct, we have found an experienced partner who not only is the leading national provider of onsite mobile refueling services but has made a significant investment in our region over the last decade and recently with its purchase of the Worley & Obetz assets.

Starting on December 29th, 2018, Diesel Direct will be your on-site mobile fueling provider.  Shipley Energy will continue its residential, wholesale and other commercial business in the region.  During this transition, Shipley Energy and Diesel Direct personnel will work closely together to ensure that all your needs are serviced without interruption.

Diesel Direct’s core company foundation is built on servicing each customer’s needs and reliably supplying fuel one gallon at a time.  Diesel Direct services tens of thousands of trucks, tanks, boats, and other assets each day from a fleet of customized fueling trucks, and also offers disaster management programs, Diesel Exhaust Fluid (DEF), generator services, specialized additives, a green portfolio of products and services, and fuel intelligence systems.

We are making great efforts to ensure that your needs are met, questions and concerns are answered, and that you are completely satisfied with this exciting change.  Your new Diesel Direct Sales Manager will be contacting you over the coming days to ensure that you receive the best service moving forward and that we answer any needs you may have.  For orders, please email orders@dieseldirect.com or call +1 (888) 900-7787 to reach Diesel Direct with any questions.

Shipley Energy has been honored to have you as a customer and Diesel Direct will make every effort to earn your trust and business in the coming days.   We look forward to transitioning this mutually beneficial relationship with you.  If you have any questions or comments, please don’t hesitate to contact our teams.

(Stockton, CA) December 7, 2018 – Diesel Direct, the nation’s largest on-site mobile fueling company, has purchased the on-site mobile refueling assets of Golden Gate Petroleum (“Golden Gate”).   These business assets supply approximately 1,000 commercial, industrial, municipal, and other transportation or equipment related customer sites in California with diesel, gasoline and Diesel Exhaust Fluid (DEF).

Starting on December 8, 2018, Diesel Direct will supply, deliver, and manage the fueling needs of these customers in the safest, most efficient and cost-effective manner possible.   As the largest delivery network for onsite mobile refueling and marine fueling in the northern California market and the nation’s leading technology innovation platform, Diesel Direct will seek to provide an enhanced client experience for all new customers through our Client Experience Portal and Fuelloc platform.   For more information on Fuelloc, please visit www.fuelloc.com.

This strategic acquisition will allow Diesel Direct to expand its commitment to sustainable energy and offer 100% carbon neutral fueling solutions to the market through our Pure Energy portfolio //dieseldirect.com/pure-energy/.  Diesel Direct has operated its nationwide fleet 100% carbon neutral for the past 26 months.  Additionally, Diesel Direct is a leading supplier in the region of both Renewable Diesel and Bio-Diesel based solutions.

“Diesel Direct is very excited to grow its northern California business with this highly strategic acquisition,” stated William McNamara, CEO of Diesel Direct. “The transaction provides us with the ability to further enhance our leading position in this region and expand our sustainable energy focus.  We are committed to providing the highest-level service in the industry and earning the loyalty of the former Golden Gate customers.”

Diesel Direct is the nation’s largest on-site fueling service that delivers high-quality fuels and additives directly to a fleet’s tanks, on the job site, into marine vessels or any asset requiring refueling in 46 states. The company services tens of thousands of assets each week with the industry’s most modern and automated customized fueling trucks.  Diesel Direct provides an industry-leading customer experience driven by innovative technology, disaster management programs and the largest fuel intelligence database in the nation. For details, call 888-900-7787 or visit www.DieselDirect.com.